Doing well sells better
Sustainability means: harmony of economy, ecology and society. Climate change, financial crisis and refugee movement have drastically increased the worldwide collective awareness of the use of resources. At world economic summits in international sports organizations, such as FIFA and the IOC, as well as in the European Union or in the German states, local authorities have been looking for solutions to adapt to this change. These must be environmentally and socially friendly such as raw materials and labor. The construction and real estate industry see real estate is an ever-increasing stock of raw material. Building and housings are certified and rated by organizations such as DGNB, LEED or BREAM. These "Green Building Labels" are indispensable for the client acceptance and investors, as well as the marketability of these objects. Even further says the concept of Prof. Dr. Michael Braungart: The "cradle to cradle" principle which he developed - from weight to weight - ensures that no raw material is lost once the production has begun. Many organizations are committed to sustainability in the real estate sector as well as compliance with the "ecological footprints". More and more companies explain their actions in voluntary sustainability reports. This is often done as part of a Corporate Social Responsibility Policy (CSR). Whether in public or in medium-sized privately owned businesses: it is mostly the colleagues in the PR departments and Investor Relations who report and share them with PR, public affairs and the social media campaigns.
Our PR team advises clients in communicating sustainability and sets specific actions in order to achieve the requested result. For this we often work with partners who perform sustainability analysis and organizations that we are connected with from networking. Do well and talk about it!