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Aberdeen Properties Investors

Kommunikationsstrategie zum Markteintritt der internationalen, börsennotierten Asset-Management Gesellschaft in Deutschland. Schwerpunkt: Launch des ersten Publikumsfonds.

Customer Request
Attention to market entry in Germany with a new business segment "real estate funds for private investors". As an international, publicly traded asset manager in advance - exclusively for institutional investors.

First mutual funds real estate.
Inform General public, media, customers and partners.
Kick Off Press Conference in the Old Trading Floor Frankfurt.
Fair presence EXPO REAL Munich.


  • PR strategy, PR workshop, PR consultancy
  • Survey / Study
  • Media work
  • Ghostwriting
  • Media Training / Coaching
  • Crisis PR preventive
  • Employee Assistance Program
  • Moderation
  • Photo production
  • Networking, Sales Support

Time Frame
2 years